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Training

Sales Funnel

Your sales funnel is more than just a fancy graphic. It may be a term you know, it may not, either way your sales funnel is a critical element in understanding how you currently perform and where you need to improve your process. Put simply, the sales funnel is a momentary snapshot of the number of enquiries you have tapering down to the number of closed deals. Hence the term 'funnel'. Let'...
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Assets in your business

When someone asks you about the assets in your business do you immediately think of stock etc.? If so, you are like most people. After all, that is what the accountant reports on and what the bank looks at but, think again. [ap_column_wrap] [ap_column span="2"][/ap_column] [ap_column span="4"]Take the nice company cars in the car park: how many hours a day are they used in the course of busi...
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Fear of failure

Most people have two fears when they are selling: the fear of failure and the fear of rejection. Let's take the fear of rejection first. If your prospect says 'no' to your offer one of two things has happened: You have not sold the product or service such that the prospect sees clearly their outcomes from buying Your prospect doesn't need or want your product or service In the first exa...
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Learn from children

Just how much can we learn from children? It is a given that everyone of us knows how to sell, it is part of our development as infants; how we gain attention, compete for food and nurture when defenseless, yet most of us forget. Once we have the ability to get our own food, care for our own needs we then adopt a non-compete mode in order to fit into society’s ‘norm’. Along with this go our sales...
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Value your product

Do you value your product or service? When working with a small firm in a coaching role a while ago we were looking at where business could be improved and, whilst sales could be better they were not disastrous. The key issue was that margins were relatively low. [ap_column_wrap] [ap_column span="3"] A little digging into orders received and there was an obvious disconnect between the pric...
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Sales coaching

Sales coaching should be considered vital to your business Almost every part of a business can be outsourced and many make a great-deal of sense. IT support is widely outsourced and cloud computing has made this even more common. Bookkeeping has long been outsourced, particularly by smaller companies. HR is now being outsourced as the HR laws become ever-more complex. One function that...
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Twitter Hours

Do you do the 'Twitter hours'? [ap_column_wrap] [ap_column span="3"] Networking is a critical part of modern business promotion and Twitter provides an excellent means of networking in geographically specific areas. Twitter hours are one hour of local networking at the same time every week and all it takes is including the hash-tag of the group in your tweet. For example, in our local a...
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People don’t buy what you sell

This will come as a surprise to many but your customers don't buy what you sell! [ap_column_wrap] [ap_column span="3"] If you sell widgets I have some news for you. Like it or not, your customer is not buying your widget, regardless of how light, fast, durable, compact and cheap it may be. You may think or believe this to be wrong but I can tell you now that you are mistaken. What your cus...
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Shoestring Marketing

Shoestring Marketing does not need to mean 'on the cheap' [ap_column_wrap] [ap_column span="3"]The oft mis-quoted analogy of the best mousetrap in the world does hold some water inasmuch as if no one knows about your business you are unlikely to thrive. That said, it is not necessary to spend a fortune on promotion IF you spend your time wisely. The Shoestring Marketing graphic on the this...
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I bid because I want the business…

"I bid because I want the business..." [ap_column_wrap] [ap_column span="3"] Speaking to group member during a networking meeting I was explaining the need to be aware of 'The Subtlety of Selling™' at all stages in the business when he made the above statement. As a highly skilled craftsman he could not see the need to become a salesman; however, after a few minutes of discussion it seemed...
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Small Business Saturday

For today only... [ap_column_wrap] [ap_column span="3"]Small businesses make-up the life-blood of the UK economy and part of British culture. Many small businesses; however, have not seen the benefit of professional sales training and how something as simple as understanding how buyers buy can increase their sales dramatically. [/ap_column] [ap_column span="3"]  [/ap_column] [/ap_colum...
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Black Friday? How about Rainbow Monday…

Be 'better' than 'Black Friday'. [ap_column_wrap] [ap_column span="3"] Here at Venture Training we do not go in for slash discounting on a particular Friday. Here's our alternative to 'Black Friday': Excellent value, real world training for your business EVERY DAY OF THE WEEK! One sale gained through our sales training will give an instant return on your very modest investment. ...
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if you always do what you’ve always done…

If you always do what you've always done you'll always get what you've always got! [ap_column_wrap] [ap_column span="3"] If you always do what you've always done you'll always get what you've always got... or so the saying goes. The reality in business; however, is that you will get less than you've always got as someone will do better, faster, cheaper and take your business. Clichés ar...
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I don’t want to be a salesman!

I don't want to be a salesman! [ap_column_wrap] [ap_column span="4"]This is something often heard from small business owners, perhaps the self-employed tradesman or the specialist engineering company and is completely understandable. BUT, the reality is that if you are exchanging a product or service for a fee you are selling. Maybe not in the professional salesperson sense but you are looking t...
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My competitor? Oh, they’re good!

We've all been in the position of pitching our business when someone says "what about XYZ-Systems?" (our competitor). How do you respond? How should you respond? Clearly we do not want to sell for the competition and many of us learn that 'attack is the best form of defence'. Well, maybe against a wild animal but not in a sales situation! My suggestion to you is simple: Praise your compet...
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Bond, James Bond

Bond, James Bond... one of the most well known movie lines of all time, but why? It comes-down to the use of English and, in particular a technique called a diacope. Writers employ these techniques to make certain words and phrases stick in our minds and a diacope is basically repetition of the phrase with a small 'something' in between eg. Bond, James Bond. Bond (key word), James (the 'somet...
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The High Flyer

We've all seen the High Flyer sales person but what makes them so good? [ap_column_wrap] [ap_column span="3"]If you work in a sales team you will have one person that seems to out-perform the rest, even if the territory has similar prospects, the products are the same etc. The weak sales person will find something/someone to blame but the professional sales person will look and learn. In m...
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You do have competitors

Even the most unique product or service has competition and the business that recognises this has the advantage. [ap_column_wrap] [ap_column span="3"] Let's say that your business sells computers. Your customer needs a new computer and you have the perfect machine at the perfect price. Your store is across the street from their offices and they have bought from you many times before. Where ...
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One day sales training workshop

December 3rd, 2014: One day sales training workshop in Middleton-on-Sea, West Sussex, PO22 7RH. Most small businesses are started and run by people highly skilled in a particular area with a passion to match; however, business demands much more and selling is one area where some training will make a significant difference. Sales people are trained, not born and this workshop is ideal for thos...
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Stuck? Ask a question!

If asked most what they fear the most salespeople will say "cold-calling" or "closing" yet, in truth these are both fairly straightforward. Dig a little deeper and what we find is one of the biggest fears is actually the dreaded 'lengthening pause' and the longer it lasts the more difficult it becomes. The technique to overcome this is simple and really comes-down to your own preparedness. ...
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