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Selling

I’ll think about it

When your prospect says "I'll think about it"... What do you hear when your prospect says to you "I'll think about it" when you try to close the sale? My guess is that it's one of two things: 'No!' 'I'll come back later' The reality is that there are probably three main reasons for a potential customer to say "I'll think about it" when faced with a decision to buy. It's their way ...
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Fear of failure

Most people have two fears when they are selling: the fear of failure and the fear of rejection. Let's take the fear of rejection first. If your prospect says 'no' to your offer one of two things has happened: You have not sold the product or service such that the prospect sees clearly their outcomes from buying Your prospect doesn't need or want your product or service In the first exa...
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Sales coaching

Sales coaching should be considered vital to your business Almost every part of a business can be outsourced and many make a great-deal of sense. IT support is widely outsourced and cloud computing has made this even more common. Bookkeeping has long been outsourced, particularly by smaller companies. HR is now being outsourced as the HR laws become ever-more complex. One function that...
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People don’t buy what you sell

This will come as a surprise to many but your customers don't buy what you sell! [ap_column_wrap] [ap_column span="3"] If you sell widgets I have some news for you. Like it or not, your customer is not buying your widget, regardless of how light, fast, durable, compact and cheap it may be. You may think or believe this to be wrong but I can tell you now that you are mistaken. What your cus...
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Black Friday? How about Rainbow Monday…

Be 'better' than 'Black Friday'. [ap_column_wrap] [ap_column span="3"] Here at Venture Training we do not go in for slash discounting on a particular Friday. Here's our alternative to 'Black Friday': Excellent value, real world training for your business EVERY DAY OF THE WEEK! One sale gained through our sales training will give an instant return on your very modest investment. ...
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if you always do what you’ve always done…

If you always do what you've always done you'll always get what you've always got! [ap_column_wrap] [ap_column span="3"] If you always do what you've always done you'll always get what you've always got... or so the saying goes. The reality in business; however, is that you will get less than you've always got as someone will do better, faster, cheaper and take your business. Clichés ar...
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Do you actually want buyers?

For those of us in business the answer to the question 'Do you actually want buyers?' would generally be a 'yes!' [ap_column_wrap] [ap_column span="3"]There is a distinct difference, though, between someone buying from you and you selling to someone. Let's say they arrive at your flower shop choose an arrangement and buy it. Great! However, think about it a little deeper. If someone had inter...
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I don’t want to be a salesman!

I don't want to be a salesman! [ap_column_wrap] [ap_column span="4"]This is something often heard from small business owners, perhaps the self-employed tradesman or the specialist engineering company and is completely understandable. BUT, the reality is that if you are exchanging a product or service for a fee you are selling. Maybe not in the professional salesperson sense but you are looking t...
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Bond, James Bond

Bond, James Bond... one of the most well known movie lines of all time, but why? It comes-down to the use of English and, in particular a technique called a diacope. Writers employ these techniques to make certain words and phrases stick in our minds and a diacope is basically repetition of the phrase with a small 'something' in between eg. Bond, James Bond. Bond (key word), James (the 'somet...
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You do have competitors

Even the most unique product or service has competition and the business that recognises this has the advantage. [ap_column_wrap] [ap_column span="3"] Let's say that your business sells computers. Your customer needs a new computer and you have the perfect machine at the perfect price. Your store is across the street from their offices and they have bought from you many times before. Where ...
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One day sales training workshop

December 3rd, 2014: One day sales training workshop in Middleton-on-Sea, West Sussex, PO22 7RH. Most small businesses are started and run by people highly skilled in a particular area with a passion to match; however, business demands much more and selling is one area where some training will make a significant difference. Sales people are trained, not born and this workshop is ideal for thos...
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People like being sold to…

Yes, you read that correctly. Selling is not about hoodwinking the customer, getting one-over on them and good sales professionals understand this. When a trained sales professional is selling to a prospect the prospect is comfortable and at ease with the process. Remember, in any sale the prospect actually wants to buy the product/service. Take the stress and pressure away and it is generally an...
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Feel Good Factor

Last week we suggested you ask why you lost business as you then see things from the customer's perspective. This week, how about asking customers why they opted to buy from you because unless you are the only business providing the product/service they wanted your customers have a choice. Most people would think it is price or convenience but it could be much, much more. During a three d...
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Salesmen are like Policemen…

Salesmen are like Policemen; you never see their faces! [ap_column_wrap] [ap_column span="3"] They all look the same, they all dress the same and they all say the same things. Ask yourself a simple question: "What do I remember about the last sales person I met?" now put yourself in your customer's shoes and ask the same question from their perspective. Food for thought, huh?[/ap_column] [ap...
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Why didn’t they buy?

Do you KNOW why you lose business or to whom? How about asking your former prospects to find out, after-all, what have you to lose? A couple of common reasons are: 1. failure to ask for their business. This is much more common than you may think! 2. failure to understand what is driving the prospect to buy. These and many more are training issues and we can help you to overcome these an...
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