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Research

Boiling milk…

Can you change the temperature at which milk boils? [ap_column_wrap] [ap_column span="3"] We've all done it. Placed a pan of milk on the stove; watched it, looked away for a few seconds and then had a mess of milk to clean-up, and it can be the same with the personality type of our clients. The fact is that milk, water, alcohol and oil all have their own boiling points and without changing...
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You do have competitors

Even the most unique product or service has competition and the business that recognises this has the advantage. [ap_column_wrap] [ap_column span="3"] Let's say that your business sells computers. Your customer needs a new computer and you have the perfect machine at the perfect price. Your store is across the street from their offices and they have bought from you many times before. Where ...
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It’s Friday!

The 'Friday Feeling' means different things to different people and if you are a sales professional it often means a time of frustration, particularly in the B2B sector and the reason is that many businesses close early on a Friday making it impossible to reach prospects. So, now what? Golf is one option... Perhaps a better option is to reflect on what you have done this week. To see where y...
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