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Planning an exhibition?

Exhibitions are a unique selling challenge Whether you are experienced or new to the world of exhibitions or trade shows you need to approach them in a particular way. [ap_column_wrap] [ap_column span="3"] They are an excellent way to meet a lot of prospects and existing customers as well as make new contacts in a very short space of time. They are also an excellent way to burn money if no...
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Stuck? Ask a question!

If asked most what they fear the most salespeople will say "cold-calling" or "closing" yet, in truth these are both fairly straightforward. Dig a little deeper and what we find is one of the biggest fears is actually the dreaded 'lengthening pause' and the longer it lasts the more difficult it becomes. The technique to overcome this is simple and really comes-down to your own preparedness. ...
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