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Policemen

One chance to make a good first impression

It is so often said that you only get one chance to make a good first impression, but why? As sales people we are generally meeting a lot of people for the first time through our work, after all, most true selling is still done person-to-person if not face-to-face. It is, therefore, essential to be able to engage quickly and easily and the 'first impression' is where it all starts. In Professo...
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Dressed to sell

Being dressed to sell is more important than you may think. During a training course earlier this year the question of what to wear when selling arose, and it is a fair question. The conservative may say always be in a suit whilst the more confident may say dress whatever is comfortable, after all it works for Sir Richard Branson! Let's delve a little deeper. Being correctly dressed to sell...
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Business cards

Business cards are much more important than you may think. We all understand the importance of making sure our business contacts have the means to reach us, and vice versa but there is a protocol, by which I don't mean the very admirable Asian methods of presentation. Firstly, the design: Your cards should be informative but not cluttered nor overly complex but contain enough information fo...
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Salesmen are like Policemen…

Salesmen are like Policemen; you never see their faces! [ap_column_wrap] [ap_column span="3"] They all look the same, they all dress the same and they all say the same things. Ask yourself a simple question: "What do I remember about the last sales person I met?" now put yourself in your customer's shoes and ask the same question from their perspective. Food for thought, huh?[/ap_column] [ap...
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