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Persuade

I bid because I want the business…

"I bid because I want the business..." [ap_column_wrap] [ap_column span="3"] Speaking to group member during a networking meeting I was explaining the need to be aware of 'The Subtlety of Selling™' at all stages in the business when he made the above statement. As a highly skilled craftsman he could not see the need to become a salesman; however, after a few minutes of discussion it seemed...
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Black Friday? How about Rainbow Monday…

Be 'better' than 'Black Friday'. [ap_column_wrap] [ap_column span="3"] Here at Venture Training we do not go in for slash discounting on a particular Friday. Here's our alternative to 'Black Friday': Excellent value, real world training for your business EVERY DAY OF THE WEEK! One sale gained through our sales training will give an instant return on your very modest investment. ...
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if you always do what you’ve always done…

If you always do what you've always done you'll always get what you've always got! [ap_column_wrap] [ap_column span="3"] If you always do what you've always done you'll always get what you've always got... or so the saying goes. The reality in business; however, is that you will get less than you've always got as someone will do better, faster, cheaper and take your business. Clichés ar...
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You do have competitors

Even the most unique product or service has competition and the business that recognises this has the advantage. [ap_column_wrap] [ap_column span="3"] Let's say that your business sells computers. Your customer needs a new computer and you have the perfect machine at the perfect price. Your store is across the street from their offices and they have bought from you many times before. Where ...
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Plato or Aristotle?

What do the Greek philosophers, Plato and Aristotle, have to do with selling? [caption id="attachment_105" align="aligncenter" width="236"] Plato[/caption] Take two opposing philosophical stances, Rhetoric and Dialectic (Emotion and Logic) both of which are valid ways to convey a principle or statement. Which is likely to receive greater acceptance from your prospect? As a sales professiona...
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