Show me the money is more than just a movie line. [ap_column_wrap] [ap_column span="3"]In most areas in sales the advantages gained from a particular product/service boil down to money. In B2C this may be in the services sector making savings whereas in the B2B sector it may be a more efficient machine. Understanding the driving factor behind a buyer's reason for buying is critical in knowing...
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Tell them what it does…
Last week we wrote about sales people talking about the product/service rather than what it provides to the customer. The next question is "When do you tell them 'what it does'"? Many presentations and demos begin with: who we are, what we do, how long we've done it, how much money we've made and then what it 'is'. If you are a complete unknown there may be some relevance to s...
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