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Shoestring Marketing

Shoestring Marketing does not need to mean ‘on the cheap’

The oft mis-quoted analogy of the best mousetrap in the world does hold some water inasmuch as if no one knows about your business you are unlikely to thrive.

That said, it is not necessary to spend a fortune on promotion IF you spend your time wisely.

The Shoestring Marketing graphic on the this page is the result of about 30 minutes brainstorming backed-up by 30 years of experience. The solid GREEN nodes are zero cost items, the green outline are minimal cost going through to the solid RED nodes with a higher cost.

Shoestring Marketing
Shoestring Marketing

As you can see, there is a HUGE amount that you can do for very little money and, where you do spend you do so using informed judgement of where it fits and how well it suits your business.

At Venture Training we guide you through the process of exploring promotional methods and opportunities. We help you define a cost-efficient and practical plan for your business, one that is also measurable.

Business cards and an unmaintained website are the best that most achieve but you can do more, so very much more without spending a penny.

Drop us a line to see how we can help you or look at our events page and join one of our one day Shoestring Marketing courses.