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Sharp Chisel…

A sharp chisel is an efficient chisel.

Ask yourself this: “Would I employ a carpenter that had blunt chisels?” and we’re guessing the answer is a resounding ‘No!’, yet how often do you train your sales people to hone the tools of their trade?

Forget what you have heard about ‘the gift of the gab’ to describe a salesperson and think more ‘verbosity without substance is not required’. Your sales team need to know what to say and when to say it for the greatest effect and this comes about through training and repeated practice… just like honing a chisel.

Selling is a skill, a craft and our tools are words, words heard and words used.

A chisel on a whetstone
A keen edge

Successful sales teams review both their wins and losses with a view to learning from both; however, without knowing what constitutes ‘good words’ and ‘bad words’ an untrained team can be in for a long and expensive learning curve.

At Venture Training we can help your sales people to maximise their listening and descriptive skills using our ‘Subtlety of Selling™’ system to increase your sales volume and profitability.

Drop us a line and see how we can help you to introduce ‘The Subtlety of Selling™’ into your business. Or join us on one of our Selling Principles™ one-day courses.