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Retail sales training and coaching.

Retail sales training and coaching, go together like a horse and carriage. There is an old adage that says:   This is particularly important in developing a successful retail team, and the reason, odd as it may seem, is simple... high-traffic interaction with people! You see, in a retail environment sales people, unless managed, drop into one of three modes: ...
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Dressed to sell

Being dressed to sell is more important than you may think. During a training course earlier this year the question of what to wear when selling arose, and it is a fair question. The conservative may say always be in a suit whilst the more confident may say dress whatever is comfortable, after all it works for Sir Richard Branson! Let's delve a little deeper. Being correctly dressed to sell...
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Convey an image

Convey an image but let the prospect reveal it! [ap_column_wrap] [ap_column span="3"]We have said many times that a salesperson needs to talk not about 'what it is...' but '...what it does' in order to sell successfully and repeatedly; however, there is much, much more to this. For example: If working in a hi-fi store I could say: "These headphones will enable you to listen to your music w...
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The High Flyer

We've all seen the High Flyer sales person but what makes them so good? [ap_column_wrap] [ap_column span="3"]If you work in a sales team you will have one person that seems to out-perform the rest, even if the territory has similar prospects, the products are the same etc. The weak sales person will find something/someone to blame but the professional sales person will look and learn. In m...
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Networking…

We are big fans of informal networking and recommend all business try to find a local networking group and become actively involved. There is, however, a caveat. Go to the network session with the view that you are both giving and receiving as this is how you will both make useful contacts and become a useful contact and to really get the most from a network group takes time. When you do go yo...
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