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Marketing

Pitch Perfect

Your route to being pitch perfect in presentations is simple. Firstly, understand that everyone gets nervous before making a pitch or presentation and accept that this is normal. [ap_column_wrap] [ap_column span="3"]If you think: Will I make a mistake? Will I stumble? Will I forget? Will I... you are setting yourself up for problems. The issue is with the 'I' element being your p...
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Value your product

Do you value your product or service? When working with a small firm in a coaching role a while ago we were looking at where business could be improved and, whilst sales could be better they were not disastrous. The key issue was that margins were relatively low. [ap_column_wrap] [ap_column span="3"] A little digging into orders received and there was an obvious disconnect between the pric...
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Twitter Hours

Do you do the 'Twitter hours'? [ap_column_wrap] [ap_column span="3"] Networking is a critical part of modern business promotion and Twitter provides an excellent means of networking in geographically specific areas. Twitter hours are one hour of local networking at the same time every week and all it takes is including the hash-tag of the group in your tweet. For example, in our local a...
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Shoestring Marketing

Shoestring Marketing does not need to mean 'on the cheap' [ap_column_wrap] [ap_column span="3"]The oft mis-quoted analogy of the best mousetrap in the world does hold some water inasmuch as if no one knows about your business you are unlikely to thrive. That said, it is not necessary to spend a fortune on promotion IF you spend your time wisely. The Shoestring Marketing graphic on the this...
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if you always do what you’ve always done…

If you always do what you've always done you'll always get what you've always got! [ap_column_wrap] [ap_column span="3"] If you always do what you've always done you'll always get what you've always got... or so the saying goes. The reality in business; however, is that you will get less than you've always got as someone will do better, faster, cheaper and take your business. Clichés ar...
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